A good photograph is one that communicates a fact, touches the heart, and leaves the viewer a changed person for having seen it. It is, in a word, effective.

– Irving Penn

I admit I am biased. My career began as a photographer in New York City and I still love the value of a great image. Few websites or campaigns survive without the images that drive a brand. We are visual creatures – strong images are the fuel to drive the consumer’s emotions. And in an emotional moment, the customer will bond with that brand.

I can provide direction for executing the photography or be hands-on with the camera if that fits the project needs.

In my +20 years in the online and e-commerce industry, I’ve managed projects from conception through design and implementation to marketing and campaign strategy for social media, direct-to-consumer email marketing with a deep understanding of the analytics and data that drive business intelligence.