VELVET HEART is a Los Angeles-based contemporary womenswear brand built on a simple idea: everyday clothing should feel as good as it looks and also honor the planet. VELVET HEART is carried in over 1,000 specialty boutiques and major retailers worldwide, and ships direct to you from velvetheart.com.

As Director of E-commerce & Marketing, I replatformed the business onto Shopify and Klaviyo, setting up workflows for e-commerce, email, social, and all other aspects of the tech stack.