E-commerce and marketing leader with experience driving growth for DTC brands through data-driven strategy, performance marketing, and conversion optimization.

I bring a hybrid background spanning creative and commerce, starting in New York as a photographer for brands including Revlon, Cartier, Coach, Hugo Boss, and Max Mara, with work featured in Vogue, Vanity Fair, Mademoiselle, and GQ. That foundation continues to inform how I build high-performing, conversion-focused brand experiences.

As Co-Founder and Creative Director of CurrentMedia, I helped pioneer early e-commerce strategies leading to a successful exit.

Today, I lead e-commerce and marketing with a focus on revenue, efficiency, and customer lifecycle. I translate data into actionable strategy across acquisition, retention, and onsite experience—improving conversion, lowering CAC, and increasing LTV. I align brand and performance to scale profitably.