Resume

Resume

Senior level Marketing Director with a strong background in creative and production, for both online and print. I’ve worked with businesses to help them grow through improved strategy, design and photography. As a photographer in NYC, I helped one of my first clients to grow their business to becoming a Fortune 500 Fastest Growing Company, largely attributed to improved branding through photography. My work won awards for art direction and appeared in numerous publications.

As Creative Director / Partner in the internet start-up CurrentMedia, we developed data-driven websites for publications, real estate and finance industries. And as Production Director at Western Interiors and Design Magazine, I helped build the award-winning publication to an $80M valuation.

Currently as Director of Marketing for Cali and York women’s fashions, I manage all e-commerce, email and social media operations and work closely with our creative team producing 17 print catalogs annually with a circulation of 5 million. With over 600K emails/mo, plus e-commerce, the online portion of the business accounts for 45% of the company’s revenue.

Experience

Director of Marketing | Cali and York
March 2015 to present | Costa Mesa, CA

  • Direct all online marketing, strategy & creative for a women’s clothing line
  • Oversee re-platform for e-commerce and ERP systems
  • Manage promotional strategy for daily high-volume email campaigns
  • Develop social media strategy for retargeting and display advertising
  • Reporting and analysis of KPIs for web and email business
  • Provide direction on print circulation planning for our 5M annual catalog circulation
  • Develop relationships with outside vendors and partners for cross-channel marketing
  • Develop highly successful Facebook campaigns and online display advertising
  • Direct report to the President of the company

Creative Director / Photographer | Cannon Studios, Inc.
March 2008 – March 2015 | Los Angeles, CA

As Creative Director and Photographer, I consulted for clients on their websites, e-commerce, print and email marketing projects. Clients included:

  • HIGH STAR RANCH website + online marketing for $30M real estate development by John Paul de Joria
  • CATHOLIC CHARITIES LOS ANGELES managed non-profit e-commerce website for the Good Shepherd
  • HAUTE DEMAND designed young women’s fashion start-up e-commerce website
  • SLIMINIZER women’s shapewear start-up, built e-commerce website, photography and marketing
  • AUTON MOTORIZED SYSTEMS Built e-commerce website, managed print ads and email marketing
  • A HEALTHY GREEN HOME Built the start-up website, based on made in the USA and organic products
  • VARGA FASHION LA-based young women’s retail venture into e-commerce

Director of Production / Photographer | Western Interiors and Design Magazine
January 2000 – March 2008 | Los Angeles, CA

  • Helped raise $33M investment capital to bring the company to an $80M valuation
  • Responsible for all print, online and e-mail production
  • Direct report to the CEO and participated in board of director meetings/presentations
  • Brought all prepress production in-house for extended print closing deadlines
  • Negotiated print and paper contracts for +$1M savings
  • Developed online customer surveys for very successful cover analysis
  • Created digital editions of 5 years of archived content
  • Won 3 Maggie Awards for Home Design & Entertainment categories
  • Won GATF/PIA Award of Recognition

Creative Director & Partner | CurrentMedia.com
January 1994 – December 2000 | Park City, UT

Created web solutions for publishing, financial and real estate clients. Company was acquired by NetCommerce, Inc. in 2000. Clients included:

  • SOTHEBY’S INTERNATIONAL Provided design & photography for +$10M resort properties
  • MEDIA NEWS GROUP & THE PARK RECORD Built online side of the newspaper operations
  • FRONTIER BANK Built online banking website for a private banking group
  • RESORT QUEST Built an online reservations system for 1,600 resort vacation rental properties

Professsional Photographer | Cannon Studios, Inc.
January 1980 – December 1993 | New York , NY

Commercial photographer in New York City. Clients included:

  • REVLON cosmetics, print advertising and collateral, New York
  • CARTIER luxury goods, print campaigns for WWD, New York
  • ANNE KLEIN fashion, print ads in Harper’s Bazaar, New York
  • CANADA DRY beverage, print campaign, New York
  • OLIVETTI technology, airport and billboard advertising, New York
  • JCPENNEY children’s fashion, New York
  • INTERNATIONAL LINEN COMMISSION campaigns with top designers Hugo Boss, Max Mara, and others
  • NUSKIN COSMETICS lifestyle brand images
  • GQ MAGAZINE
  • VANITY FAIR MAGAZINE
  • MADEMOISELLE MAGAZINE
  • GLAMOUR MAGAZINE

Education

Rochester Institute of Technology | 1977 – 1979

  • Major: Commercial Photography

University of Colorado, | 1975 – 1976

  • Major: Biology

Honors & Awards

New York Times Profile: Stylemakers | 1989

  • Profiled by NY Times writer Bryan Miller

NY Art Directors Award for Feature Editorial Photography | 1983

  • Photography for Luggage & Travel Magazine

NY Art Directors Award for Cover Photography | 1983

  • Photography for Luggage & Travel Magazine

One Man Photography Exhibit | 1992

  • Kimball Art Center

Maggie Awards, Western Publishers Association | 2003

  • Won 3 Maggie Awards for Best in Home Design & Entertainment Magazine categories
  • GATF/PIA Award of Recognition | 2004
  • GATF/PIA Award of Recognition for printing Western Interiors and Design Magazine