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Email Marketing

Folio

Cali and York
2016-08-05
20160701
Abandoned-cart-3

Email Marketing

Over the course of 30 months, I helped Cali & York grow our email marketing list by 600% and revenues up 300% with aggressive daily campaigns using personalization, segmentation, and by remailing inactive customers. We implemented automation programs ranging from abandoned carts series to personalized birthday sales and analyzed inventory, margins, and sell-through patterns to create specialized offers and flash sales.

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