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PRINT CATALOGS

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Cali and York
Cali and York
00081
CY_WINTER2015_FINAL_D1_COVER
00079b
Royal Silk
Cali and York
00462

Print Catalogs

In my recent efforts in print with Cali and York catalogs, we were able to grow the house file nearly 100% in 30 months. Using in-depth customer profiling techniques to analyze the demographics, we had a very clear picture of our customer age, gender, income, geography, buying habits (frequency, AOV, UPT) both on and offline. Using that information, we worked closely with our circulation team to customize catalog segments and maintain per book revenues while being most efficient in printing and distribution of the catalogs.

I’ve worked with the biggest and best printers in the industry and have hands-on experience getting the best quality printed products (and won awards doing so) distributed on schedule and on budget.

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